Before you hire a brand agency — read this.

Six questions every business owner should ask before trusting an agency with their brand. The answers separate agencies worth hiring from ones quietly cutting corners.

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What's inside.

A printable, practical checklist covering the six questions that separate agencies worth hiring from ones that aren't. Each question includes what a good answer sounds like, what should raise red flags, and space for you to take notes during agency meetings.

1. Who owns the brand assets when our engagement ends?

2. Will I receive editable source files for everything?

3. How will my brand be documented?

4. What happens if I want to work with a different agency in two years?

5. Are the rights to my brand transferable and trademarkable?

6. What's actually in the contract?

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